As, said above, there were many extremely effective adverts, but one that I felt appealed to me most was the earphone ad. As to make this advert appeal to there target audience most, there was an obvious intention to allow the audience to relate to what is shown, and also incorporates the use of personal relationship, (longer earphones, less
annoyance, therefore good friendship) It also made us laugh, which acted as a good use of diversion. And in terms of connotation, you can associate the iPod earphones as a way to fit in, and by using the extender, you will have a better relationship

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