1.Firstly, familiarise yourself with the conventions of pre-post match analysis. (See the clip below and start 2mins in) Note how important graphics are to this task if you want it to look professional. Given that you have access to both Livetype and Motion, no excuses for this! Note how you can intercut, using analysis from the game itself and then slowing the action for close discussion and scrutiny. Iconographic signs and symbols (like icons of the sport itself and familiar logos) are important as are smart, formalwear for those in the studio. Perhaps your expert guest could be a member of the PE Department.



For possible textual analysis, check out this article about those brands which are most successful using You Tube. Also, check out the surf video below for Quiksilver and take note of the conventions adopted .