Mario - (From MTV)
slightly slower than normal MTV editing.
except when clips of his music videos are shown. this is fast editing.
- Typical fast editing to capture the teenage audience (MTV)
- All transitions are cuts
- Not many close ups - mostly mid - long shots. This emphasises his star persona
- Talking head shots are used when he speaks when making personal comments - like having a conversation with the audience
- promotion - shots of his album cover and the indent to promote his song (Let me love you)
- They take some shots and boost the brightness and then cut to make it look more interesting
- The shot with the bridge and the city, the camera phones and him being on stage show his popularity and his active life which appeals to the audience as form of self actualization (Maslow)
- voiceover is used
- music matches the mood
- uses his own songs to promote his music
Paul Weller-(From Later with Jools Holland - BBC2) - Editing is slow - appeals to older audience, which reflects on the time the show is usually played
- Many close ups of face with microphone, guitar and violins. (puts emphasis on the music, displaying passion which appeals to afficiandos rather than using sex appeal, as is typical nowadays.
- Close ups on face show the emotion in the song and allows star appeal.
- Transitions are mostly dissolves or fade in / out, this slow editting as stated above appeals to the older audience
- Crane shots are used in the beginnning, instrumental part and ending to show the location and stage.
- Background is blurred in close ups to focus on the foreground, a display of a visual hierachy