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| Version | User | Scope of changes |
|---|---|---|
| Feb 16 2009, 2:40 AM EST (current) | MrRyanSIS | 9 words added |
| Feb 15 2009, 10:17 PM EST | nepaliain | 19 words added |
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Audience theory - go remind yourself!
It's obviously not difficult to find animation which is aimed at children. What about this one, though, The Sandman by Paul Berry (1992)? Who is the audience? What gratifications would they receive from this (multi-award winning) piece?
Given that most animation IS aimed at children, however, there is a lot of discussion about the effect that it may have on them. Indeed, the media 'effects debate' is propbably the most discussed and researched area of media studies. There are many possible 'effects' that the media can have on the audience - some of the most commonly mentioned are:
Although actual research on the possible effects of the media are very, very inconclusive, the general public tend to believe that there is a very direct link between (for example) violent media and violent behaviour. This can lead to MORAL PANICS. Go HERE, watch the presentations and make notes!
A recent article featured on Media Week, which deals with the changing market demographic of children's online habits.
It's obviously not difficult to find animation which is aimed at children. What about this one, though, The Sandman by Paul Berry (1992)? Who is the audience? What gratifications would they receive from this (multi-award winning) piece?
Given that most animation IS aimed at children, however, there is a lot of discussion about the effect that it may have on them. Indeed, the media 'effects debate' is propbably the most discussed and researched area of media studies. There are many possible 'effects' that the media can have on the audience - some of the most commonly mentioned are:
- MODELLING - people will copy behaviour they see
- MEAN WORLD SYNDROME - people will think that the world is a forbidding, scary place if that is how it is represented
- DESENSITISATION - if the audience witness a lot of violence via the media, they will be less sensitive to the effects of violence in real life
- CATHARSIS - witnessing violence on the screen (or wherever) actually reduces any desire in the audience to commit violent acts in real life.
Although actual research on the possible effects of the media are very, very inconclusive, the general public tend to believe that there is a very direct link between (for example) violent media and violent behaviour. This can lead to MORAL PANICS. Go HERE, watch the presentations and make notes!
A recent article featured on Media Week, which deals with the changing market demographic of children's online habits.
